Friday, June 1, 2007

What products do you buy?

Remember the days before DRV or TiVo? You might record your favorite shows with a VCR – or (even worse) – you might have to actually be home when they are on. How medieval. But now you just set your handy little device at the beginning of the season and you are done. Amazing. What a fantastic world we live in. I rarely watch live TV anymore…it annoys me.

It annoys me because (mostly anyway) of the commercials. You know, those product pushing things that happen for 3-4 minutes after 8 minutes of show (LOST – I’m talking to you). Ah yes, commercials, I see that it is ringing a bell.

You see, advertisers buy time in popular shows in the hopes that lots of people will see their product and then a few might go buy it. It used to be that the Super Bowl was just as famous for the commercials as it was for the football game. For some people it is/was probably more about the commercials. The past couple of years the commercials have not been that good – which is a little sad (although this year I was much more interested in the game – GO COLTS!).

Anyway, this was intended to be a blog about a commercial I just saw…and a few of my other favorites. I see them in the mornings – I watch the Today Show in my room without DVR (so no fast forwarding). And when I say “favorites” there are so many classifications – humor, visual interest…and probably some other stuff. At the end of a quality commercial I often say, “I’d buy that” or “if I didn’t already have insurance…” – this is just a little acknowledgement for all the hard work that went into the 30 second art.

My number one commercial (right now): The scene opens with an Eric Carl-esque (The Very Hungry Caterpillar) bug crawling on some leaves. It is a fascinating 2D art look – almost like flat papier-mâché with water color on top. The pictures take us through a garden, around an apple tree with a snake and eventually to a lake with some fish. The scene ends with a dinosaur foot stepping in the lake, narrowly missing a fish. In case you haven’t seen, the commercial is for the Creation Museum in Kentucky. Yes, the garden we just moved through was the Garden of Eden – you know…that place where Adam and Eve hung out with dinosaurs. I will refrain from giving all my thoughts on evolution vs. creation in this blog…

So why do I love that commercial so much? Well, at first I just love the artistry of it. It really is visually stimulating – inspiring, even. There is also a certain level of humor in it, at least for me. I like to think of the creative team that came up with it. For some reason they are all sitting in a room and thinking about how serious this is, and truly believing it. That’s funny to me.

Another good right now is for Stanley Steamer Carpet Cleaners. It is a young boy saying “Mom, check out Toby’s new trick” then we flash to a shot of Toby (a large yellow lab) dragging his but across the carpet. This is a hilarious site, especially for all dog owners who have seen this same sight in person.

Geico has had a fairly good run recently. 5 years ago they had an amazing commercial involving a stuffed dear and a jogger. If that doesn’t ring a bell, I’m sorry. You missed a fantastic commercial. But recently they have been doing the caveman thing – which is now being turned into a (probably bad) sitcom. I still snicker at the commercials, though.

Finally, I will end this with a great series of commercials; the “Sportscenter” commercials on ESPN. Wow. These use a slew of sports super stars and put them in funny cubicle/office situations with the various anchors of Sprortscenter. It can be anything from the Manning family having a scuffle to Lebron wondering where his chair went. These are all just comic genius. They should put them all on a DVD. I cannot believe I just asked for a DVD full of commercials.

I could go on and on, but I won’t. I’ll just leave you with this question…what’s your favorite commercial? And I should specify – that airs in this country. Because we all know that other countries are much racier and much funnier with their advertising. you even watch commercials, or do you just fast forward through them like I try to do?

1 comment:

sleepypasture said...

i still like the funny sonic commercials. and i really like the mac/pc commercials too.